The Concept - Voice Of The Customer...

Before We Started

Before we started the development of new models, Moxy decided to visit contractors in the USA (1st trip, 1994; 2nd trip, 1997) and ask their opinion about the ADT business.

Well Prepared

To make sure we were well prepared,we had an independant market research company give us a two day seminar to teach us how to ask the right questions, and how to stay away from leading the interviewee(s).

How?

We asked the contractor about future challenges, importance of ADT’s to the company, who’s the leading manufacturer of adt’s, how a manufacturer should build a product, ADT experiences, favorable truck sizes, Moxy dealer relationships, etc.

THE VOICE

The overall results of this approach was very positive. As obvious as it seems that all manufacturers would design and build their equipment according to what the purchaser wanted,we found that not to be the case. Contractors and endusers were pleased that a manufacturer was interested in their opinion.